Privacy policy

Effective Date: 17/05/2024
Store Name: Keyesfamilystore
Legal Entity: Destiny Lee, Sole Proprietor
Business Address: 6409 Providence Farm Ln Apt 7203, Charlotte, NC 28277, United States
Support Email: support@keyesfamilystore.com

Website: https://keyesfamilystore.com
Payment Methods Used: PayPal
App Integrations: Google Analytics 4 (GA4), Meta Pixel, Klaviyo
Countries We Ship To: United States, Canada, United Kingdom

Introduction & Scope

This Privacy Policy explains how Keyesfamilystore (“we,” “our,” or “us”), operating as a sole proprietorship under Destiny Lee, collects, uses, discloses, and protects the personal information of customers, website visitors, and users of https://keyesfamilystore.com (the “Site”).

Our ecommerce store is built on Shopify, which functions as our online store platform and plays a significant role in the processing of your personal data. This policy covers all interactions with our Site, including browsing, account creation, placing orders, subscribing to newsletters, contacting support, and interacting with our analytics or marketing tools.

This Privacy Policy is designed to meet the requirements of:

  • Shopify Privacy Standards
  • GDPR (General Data Protection Regulation — EU/EEA)
  • CCPA/CPRA (California Consumer Privacy Act / California Privacy Rights Act)
  • Global consumer protection and data transparency regulations

By using our website, you acknowledge and agree to the practices outlined in this Privacy Policy.

Information We Collect

We collect several categories of information to operate our store, fulfill your orders, improve our services, and maintain compliance with applicable laws.

1. Account Information

If you create an account on our Site, Shopify collects and stores the following information on our behalf:

  • Name
  • Email address
  • Login credentials (encrypted)
  • Order history
  • Saved addresses
  • Preferences or saved cart information

We do not have access to your actual password.

2. Order Information

When you place an order, we collect the information necessary to fulfill, verify, and deliver your purchase, including:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Products purchased
  • Order notes
  • Purchase date and order ID

This information is required by Shopify to generate transaction records and to enable shipping, returns, customer service, and compliance with tax obligations.

3. Payment Information

Since payment is processed through PayPal, we do not receive your full payment card details. PayPal may provide us limited information such as:

  • Payment confirmation
  • Transaction ID
  • Payment status

If you choose to pay using Shop Pay (when enabled), Shopify Payments may collect additional information such as:

  • Encrypted payment card data
  • Device/browser authentication
  • Biometric verification data (if enabled on your device)

We do not access your unencrypted financial information.

4. Automatically Collected Data Via Shopify

When you visit or browse the Site, Shopify automatically collects device and session information. This includes:

  • IP address
  • Browser type and version
  • Time zone
  • Device identifiers
  • Cookies
  • Referrer URLs
  • Pages viewed
  • Length of session
  • Interaction and click behavior
  • Log files (browser events, crash data, troubleshooting data)

This data is collected to maintain platform security, optimize store performance, and prevent fraud.

5. App-Level Data via Shopify Apps

We use third-party app integrations that may collect additional information:

  • Google Analytics 4 (GA4): user behavior, device data, geographic region, engagement metrics
  • Meta Pixel: ad conversions, browsing behavior, retargeting signals
  • Klaviyo: email subscription state, email engagement data, marketing preferences, IP-based location data

These partners collect data in accordance with their own privacy policies and applicable laws.

6. User-Generated Content

Any information voluntarily submitted by you, such as:

  • Product reviews
  • Comments
  • Survey responses
  • Emails or messages to customer service

will be stored and used for customer support, fraud prevention, and improving our services.

How Shopify Collects & Processes Data

Because our store is hosted on Shopify, certain data handling is performed directly by Shopify.

1. Built-In Tracking

Shopify uses cookies and device tracking to:

  • Maintain your shopping cart
  • Enable secure login
  • Track session analytics
  • Prevent fraudulent orders
  • Improve store performance

2. Checkout Handling

During checkout, Shopify collects:

  • Order details
  • Payment status
  • Shipping/billing information
  • IP address
  • Device/browser information

This helps verify payments, prevent fraud, and process orders.

3. Fraud Prevention Systems

Shopify may automatically screen orders using its fraud-detection tools, which analyze:

  • IP reputation
  • Order patterns
  • Location consistency
  • Browser fingerprinting

If fraud is suspected, information may be temporarily held or analyzed before fulfilling the order.

How We Use Your Personal Information

We use personal information for the following purposes:

  • Process and fulfill orders
  • Provide shipping and tracking updates
  • Respond to customer inquiries
  • Send notifications and transactional emails
  • Manage returns and refunds
  • Improve website performance and user experience
  • Deliver personalized advertising
  • Detect and prevent fraudulent transactions
  • Comply with tax, legal, and regulatory obligations
  • Maintain business operations and analytics

We do not sell personal information.

Legal Basis for Processing (GDPR)

For customers residing in the EU/EEA, we rely on the following legal bases:

  • Contract Performance: Processing necessary to fulfill your purchase or provide requested services.
  • Legitimate Interests: Fraud prevention, store optimization, analytics, and security.
  • Consent: Marketing emails, cookies requiring consent, and targeted advertising.
  • Legal Obligation: Tax reporting, recordkeeping, regulatory compliance.

Sharing Your Information

We share your information only with trusted service providers who enable the functioning of our ecommerce operations.

1. Shopify

Shopify processes most data related to your order, account, and device interactions.
Learn more at: https://www.shopify.com/legal/privacy

2. Payment Gateway

Since we use PayPal:

  • PayPal processes your payment information directly
  • We receive only non-sensitive transaction details

For more information: https://www.paypal.com/us/legalhub/privacy-full

3. Fulfillment Providers

We may share your shipping details with:

  • Third-party warehouses
  • Shipping carriers (USPS, UPS, FedEx, Royal Mail, Canada Post)
  • Logistics partners

4. Third-Party Apps

We share limited data with:

  • Google Analytics 4 (traffic behavior, device data)
  • Meta Pixel (ad conversion and retargeting tracking)
  • Klaviyo (email marketing and automation)

These providers act as processors or independent controllers depending on their use of data.

Behavioral Advertising & Analytics

We use analytics and advertising tools to understand customer behavior and improve marketing effectiveness.

Google Analytics 4 (GA4)

GA4 collects:

  • Device information
  • Geographic region
  • Session behavior
  • Events and interactions

Data may be transferred to the United States.

Meta Pixel

Used for:

  • Conversion tracking
  • Retargeting ads
  • Custom audience creation

Meta may combine this data with your Facebook activity.

Opt-out mechanisms are listed later in this policy.

Cookies & Tracking Technologies

Our Site uses cookies essential to Shopify’s platform and optional analytics/marketing cookies.

Shopify Standard Cookies

Examples include:

  • _shopify_y — analytics, store performance
  • _shopify_s — session analytics
  • _shopify_sa_t / _shopify_sa_p — referral tracking
  • cart — tracks cart state
  • secure_customer_sig — enables secure login
  • shopify_pay_redirect — checkout redirection for Shop Pay

Shop Pay Cookies (when enabled)

Shop Pay may use additional cookies to support:

  • Device recognition
  • Autofill behavior
  • Encrypted payment token management

Your Choices

You may:

  • Disable cookies in your browser
  • Opt out of marketing cookies through consent banners (if applicable)
  • Use ad-blocking tools

Data Retention

We retain your information only as long as necessary for the purposes described in this policy.

  • Order records: At least 7 years (required for tax/law)
  • Marketing data: Until you unsubscribe
  • Account data: Until your account is deleted
  • Analytics data: Varies by service (Google Analytics retention settings)
  • Customer service messages: Kept as needed for support/troubleshooting

When data is no longer required, it will be deleted or anonymized.

Data Security Measures

We implement appropriate technical, physical, and administrative safeguards to protect your personal data, including:

  • Encrypted Shopify hosting
  • Secure HTTPS SSL certificates
  • Encrypted payment processing
  • Access controls for staff
  • Fraud prevention systems
  • Regular platform security updates

While no online system is 100% secure, we make every reasonable effort to safeguard your information.

International Data Transfers

Because our store is hosted on Shopify:

  • Shopify stores data in Canada
  • Some data may be processed in the United States
  • Third-party apps may transfer data internationally

By using our Site, you consent to these cross-border transfers.

Your Rights

GDPR Rights (EU/EEA Residents)

You may request:

  • Access to your information
  • Correction of inaccuracies
  • Deletion of your data
  • Restriction of processing
  • Object to processing (including marketing)
  • Data portability
  • Withdrawal of consent

To exercise your rights, contact us at support@keyesfamilystore.com.

CCPA/CPRA Rights (California Residents)

You have the right to:

  • Request access to your personal information
  • Request deletion of your personal information
  • Opt out of “sale” or “sharing” of personal data
  • Request information about data disclosed to third parties
  • Be free from discrimination for exercising your rights

We do not sell personal information.

Requests may be submitted to: support@keyesfamilystore.com.

Opt-Out Mechanisms

You may opt out of:

Marketing Emails

Using the unsubscribe link in any email from us.

Targeted Advertising

Analytics Tracking

  • Browser-level blocking
  • Cookie preferences tools
  • GA opt-out browser add-ons

Children’s Privacy

Our Site is not intended for children under 13.
We do not knowingly collect personal information from minors. If we learn that data was collected from a child, it will be deleted.

Links to Third-Party Websites

Our Site may contain links to third-party websites or services.
We are not responsible for their privacy practices.
We encourage reviewing their privacy policies before interacting with them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Shopify functionality
  • Legal or regulatory requirements
  • Our business operations
  • Third-party services

Changes will be posted on this page with an updated effective date.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

keyesfamilystore
Address: [address]
Email: support@keyesfamilystore.com